I Am New shower gel uses the natural science of rooibos and prebiotics to detoxify and balance your skin. This product is ideal for the whole family, leaving skin soft, soothed and refreshed.
Who is it for?
This shower gel is designed for those looking for a natural and gentle skincare solution. Thanks to its antioxidants, rooibos helps to combat environmental stress, while baobab extract, rich in vitamin C, improves the skin’s elasticity and softness.
How to use?
Apply a small amount of shower gel to wet skin, massage gently to create a lather, then rinse thoroughly with water. Use daily to keep skin soft and hydrated.
Special features:
- Prebiotics: support the skin’s microbiome to ensure healthy skin.
- pH balanced: in tune with the skin’s natural pH level, ensuring its health and balance.
- Natural ingredients: it contains rooibos and baobab extracts and other natural ingredients that care for the health of your skin.
- BWC certificate: certifies that the product has not been tested on animals and is cruelty-free.
History of the brand
PURE BEGINNINGS was launched in November 2006 with three baby skincare products: a bathing gel, a body lotion and a buttock cream. PURE BEGINNINGS is committed to developing organic and natural cosmetics that meet the highest standards. Their products are designed to provide gentle but effective care for babies, with a focus on environmental protection and sustainability. By 2012, PURE BEGINNINGS had expanded to include a range of products not only for babies but also for children and adults. In 2014, they decided to certify their products with Ecocert. This has helped them to develop their business globally and in 2016 they became compliant with EU cosmetic regulations. Pure Beginnings is committed to creating products that not only care for your skin but also reduce the impact on our planet. We use community-sourced, sustainable ingredients to bring you clean and healthy without compromising the environment. Our I Am Awake body wash is a great example of how you can combine premium natural care with a responsibility to nature.
aqua (water), cocamidopropyl betaine, glycerin, coco-glucoside, xanthan gum, glyceryl oleate, inulin*, adansonia digitata (baobab) fruit extract*, citric acid, aspalathus linearis (rooibos) leaf extract*, benzyl alcohol, dehydroacetic acid, tocopherol, helianthus annuus (sunflower) seed oil, cananga odorata (ylang ylang) flower oil, citronellol**, linalool**, limonene**, benzyl benzoate**, geraniol**.
*ingredients from organic farming
**component of natural essential oils
99.5% of the total ingredients are from natural origin