PURE BEGINNINGS I’m clean family wash 500 ml, 1 pcs.

Unique product features:

  • The natural antioxidants in rooibos fight environmental stressors.
  • Balanced pH level that respects the skin’s natural pH.
  • Prebiotics support a healthy skin microbiome.
  • Product size: 500 ml.
  • Use the natural science of baobab and marula as community-supplied ingredients to keep your skin hydrated and supple.
  • I AM CLEAN, with its ultra-gentle surfactants, is suitable for the whole family, leaving your skin soft, soothed and clean.


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I AM CLEAN cleanser is formulated based on natural scientific advances, using community-supplied baobab and marula extracts to hydrate and elasticate skin. This product is designed for the whole family, providing gentle and effective cleansing for the skin.

Who is it for?

This cleanser is ideal for anyone who wants gentle but effective skin care that hydrates, nourishes and soothes. Perfect for daily use to keep your skin healthy and clean.

How to use?

Apply a small amount of the cleanser to wet skin, massage gently until a lather forms, then rinse thoroughly with warm water. Suitable for everyday use for the whole family.

Special features:

  • Baobab and Marula Extracts: ensures the skin’s moisture retention and softness.
  • Rooibos Antioxidants: protects the skin from the negative effects of the environment.
  • Patchouli Oil: calms and balances the skin.
  • Prebiotics: strengthen the skin’s microbiome to ensure its health.
  • Balanced pH: Maintains the skin’s natural protection and health.

History of the brand

PURE BEGINNINGS was launched in November 2006 with three baby skincare products: a bathing gel, a body lotion and a buttock cream. PURE BEGINNINGS is committed to developing organic and natural cosmetics that meet the highest standards. Their products are designed to provide gentle but effective care for babies, with a focus on environmental protection and sustainability. By 2012, PURE BEGINNINGS had expanded to include a range of products not only for babies but also for children and adults. In 2014, they decided to certify their products with Ecocert. This has helped them to develop their business globally and in 2016 they became compliant with EU cosmetic regulations. Pure Beginnings is committed to creating products that not only care for your skin but also reduce the impact on our planet. We use community-sourced, sustainable ingredients to bring you clean and healthy without compromising the environment. Our I Am Awake body wash is a great example of how you can combine premium natural care with a responsibility to nature.

Weight 0,500 kg
Dimensions 6 × 6 × 22 cm

0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, 18-24 months, 24-36 months, 3-6 m., 6+ m.





Country of origin

South Africa

Gender of the child

For boys, For girls

aqua (water), cocamidopropyl betaine, glycerin, coco-glucoside, xanthan gum, glyceryl oleate, inulin*, adansonia digitata (baobab) fruit extract*, sclerocarya birrea (marula) seed oil, citric acid, aspalathus linearis (rooibos) leaf extract*, benzyl alcohol, dehydroacetic acid, tocopherol, helianthus annuus (sunflower) seed oil, cananga odorata (ylang ylang) flower oil, pogostemon cablin (patchouli) oil, mentha viridis (spearmint) leaf oil, linalool**, limonene**, benzyl benzoate**

*ingredients from organic farming
**component of natural essential oils
99.5% of the total ingredients are from natural origin

  • The product may not be translated or may not be translated correctly into the language of your choice. Also, the shade of the item may differ from the one shown in the photo. The product description is general and does not necessarily mention all the features of the product.