“Pure Beginnings children’s toothpaste with a light mint flavour.
Who is it for?
Ideal for children aged 3 years and up to get them interested in toothbrushing and teach them good oral hygiene.
How to use?
Apply a small amount of toothpaste to your toothbrush. Brush your teeth morning and night, especially after meals.
Special features:
- Fluoride-free, safe if the child swallows.
- Xylitol – effectively reduces the risk of tooth decay.
- Mild mint flavour – eases children’s transition to adult toothpastes.
- Promotes healthy brushing habits from an early age.
Brand story:
PURE BEGINNINGS was launched in November 2006 with three baby skincare products: a bathing gel, a body lotion and a buttock cream. PURE BEGINNINGS is committed to developing organic and natural cosmetics that meet the highest standards. Their products are designed to provide gentle but effective care for babies, with a focus on environmental protection and sustainability. By 2012, PURE BEGINNINGS had expanded beyond babies to a range of products for children and adults. In 2014, they decided to certify their products with Ecocert. This has helped them to develop their business globally and in 2016 they became compliant with EU cosmetic regulations.
glycerin, aqua (water), calcium carbonate, xylitol, titanium dioxide, kaolin, hydroxyethylcellulose, sodium lauroyl sarcosinate, adansonia digitata (baobab) fruit extract*, eupatorium rebaudianum bertoni (stevia) leaf extract, potassium sorbate, guar gum, citric acid, mentha vidiris (spearmint) leaf oil, vanilla planifolia extract, limonene**.