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PURE BEGINNINGS Anti-rash cream for babies, 125 ml

Unique product features:

  • Designed to protect your baby’s bottom.
  • Organic baobab is added to soothe and moisturise the skin.
  • Anti-bacterial properties, natural tea tree and lavender oils reduce inflammation.
  • Natural oil formulas such as olive oil protect against moisture and ash rash.
  • certified ekocert greenlife, 99% of ingredients of natural origin, 40% from organic farming.


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PURE BEGINNINGS BUM CREAM certified organic baby bum cream is specially formulated to protect your baby’s bottom.

Who is it for?

Perfect for daily use to protect baby’s skin from ash rash and keep it healthy.

How to use?

Apply the cream to your baby’s clean, dry skin at every nappy change.

Special features:

  • It contains natural vegetable oils such as olive and sunflower oils to protect against moisture.
  • The cream is certified according to Ecocert Greenlife standards, ensuring that 99% of its ingredients are of natural origin and 40% are from organic farming.
  • Gentle formulas suitable for even the most sensitive baby skin.
  • Lavender oil – has natural soothing and antiseptic properties.
  • Pelargonium Rose Oil – balances the skin, makes it supple and elastic, and soothes irritated skin.
  • balancing the skin’s pH to create an optimal environment for the skin’s microbiome.

Brand story:

PURE BEGINNINGS was launched in November 2006 with three baby skincare products: a bathing gel, a body lotion and a buttock cream. PURE BEGINNINGS is committed to developing organic and natural cosmetics that meet the highest standards. Their products are designed to provide gentle but effective care for babies, with a focus on environmental protection and sustainability. By 2012, PURE BEGINNINGS had expanded beyond babies to a range of products for children and adults. In 2014, they decided to certify their products with Ecocert. This has helped them to develop their business globally and in 2016 they became compliant with EU cosmetic regulations.

Weight 0,161 kg
Dimensions 9 × 9 × 6 cm

0-3 months, 3-6 months, 6-9 months, 9-12 months, 12-18 months, 18-24 months, 24-36 months, 3-6 m., 6+ m.

Gender of the child

For boys, For girls



Country of origin

South Africa



aqua (water), glycerin, helianthus annuus (sunower) seed oil, glycine soja (soybean) oil*, olea europaea (olive) fruit oil*, glyceryl stearate, cetyl alcohol, glyceryl stearate citrate, cetearyl alcohol, inulin*, stearic acid, palmitic acid, adansonia digitata (baobab) fruit extract*, glyceryl caprylate, lavandula angustifolia (lavender) oil, lactic acid, melaleuca alternifolia (tea tree) leaf oil, ascorbyl palmitate, benzyl alcohol, dehydroacetic acid, tocopherol, pelargonium graveolens (rose geranium) oil, linalool**, citronellol**, geraniol**

  • The product may not be translated or may not be translated correctly into the language of your choice. Also, the shade of the item may differ from the one shown in the photo. The product description is general and does not necessarily mention all the features of the product.